All you need is a solid system & a heart for service.
Want to make more money without overloading your schedule?
Want a flexible revenue stream that actually elevates your client experience?
Photographers:
Mastering the art of Wedding Album sales could easily unlock $20k - $50k extra in revenue per year for you.
the album experience for photographers
Introducing ...
A comprehensive, structured system to help you turn heirloom wedding albums into a service-driven, profitable revenue stream.
Everything you need to sell, design, & deliver legacy-quality albums.
Want to earn more & serve even better?
You’re already booking weddings. You may even feel overbooked or like you’re tired of giving up every single weekend.
And yes, you totally want to earn more money in a way that’s flexible and gives you more choices.
But don’t lie: You rolled your eyes when you saw “albums.”
getting your clients to buy them is another thing entirely
Every photographer knows about albums...
Okay, I hope you didn’t do that, but the reality is:
You feel like you’ve heard the album idea before
Even if you’ve tried selling albums before.
Even if you hate feeling salesy.
Even if you’re already strapped for time.
Heirloom Wedding Albums don’t sell themselves. So if you’re mentioning it in passing after the wedding, or including it as an “optional” upsell on your wedding proposals, it makes total sense that you’ve written it off as a viable revenue stream.
When you integrate album sales into your client experience, then design & deliver them with the same amount of care you photograph with?
Adding at least $2k of revenue per wedding client will become your new normal.
YOU DON'T NEED MORE TIME
you just need a better system
The Album Experience will elevate the way you think about selling albums while giving you the exact steps and tools to implement without overloading yourself.
the comprehensive e-book with every chapter included
online course portal with chapters delivered in video form
When you invest in The Album Experience, you get access to my entire Heirloom Wedding Album Sales System and everything you need to make it truly work in your business.
Whether you prefer an all-in-one resource or you’re a visual/auditory learner, The Album Experience is available in a way that works for you, so you can implement & see results roll in.
you'll unlock access to:
A PEEK INTO THE ALBUM EXPERIENCE
What's inside the system?
PRICING
Keep It Simple: Pricing & Markup
Pricing Mindset: You Don’t Have to be Your Client
Should Albums Be Baked In? (And What Planners Think About It)
If Your Clients Already Have an Album Included
A Note on Sales Tax
Presenting Your Pricing Well
Choosing the Right Album Company
Your “Before You Sell” Checklist
the (VIRTUAL) photo consult
What it Is & Watch Me on a Real Client Photo Consult
Virtual Photo Consult Foundations
Getting Clients in the Room & Following Up
Step-by-Step: How to Guide the Conversation
Making it Easy to Say Yes
The #1 Bottleneck: Favorites
Capitalize on Past Clients: Start Here if You Want Quick Wins
Your Consult Checklist
BONUSES
Plug-and-play contract terms for wedding albums
DIY CRM workflow
Quick reference guide to pre-selling sentences
4 Fill-in-the-blank Process Email Templates
You opened my mind to the possibilities of a new era of my business!
Thank you for the insight!
Britt has helped me create a framework for growing the album sales part of my business.
Clear, helpful knowledge & insight
Album revenue has created a more sustainable model, one where I’m not solely relying on new bookings to grow.
Fewer, more aligned clients.
One day, I was graduating college, starting a photography business.
It feels like I snapped my fingers and had somehow been a wedding photographer for 12 years. Isn’t it wild how things in business just snowball?
After over a decade shooting weddings on weekends with a high level of pressure, capacity, and delivery, I knew with small kids that something needed to change.
So, I entered a new era of operations support for photographers, and I quickly noticed a giant gap.
Hey there, I'm Britt Croft!
Former Wedding Photographer & Founder of The Album Concierge
Every photographer said they valued legacy, and that the photos they took were frozen moments in time… and yet Heirloom Level Albums that actually brought that value to life was a need that was wildly unmet.
So, when I rebirthed my portrait business a few years later, I committed to filling that gap.
What started as a non-negotiable addition to my portrait packages became its own beast when others got wind that I was selling albums and taking the load off the photographer’s plates.
The Album Concierge officially launched in 2024. Since then, I’ve pulled multiple-6-figures in revenue each year, trial-and-errored a simple system that delivers a reliable product for each customer, and have championed a movement that Heirloom Albums should totally be a thing again.
One thing I know for sure is that I can’t serve the entire world with albums. But I can serve so many photographers who want a more flexible and supportive stream of income in their photography business to find an easier way.
That’s why I built The Album Experience, and I can’t wait to see you experience the same fruit for yourself and your clients as I’ve been able to provide for so many.
The Album Experience e-book
Lifetime portal access with both written & video lessons
Bonus: Plug-and-play contract terms for wedding albums
Bonus: DIY CRM workflow
Bonus: Guide to pre-selling sentences
Bonus: Fill-in-the-blank Process Email Templates
cashflow friendly
2 payments of
PAY IN FULL
(MOST POPULAR)
One smart business move could mean extra photography income for life?
investment details
$497
$255
caroline ro
She had explanations for every client objective, photographer insecurity and professional presentation for each step along the way.
"Britt answered questions I didn't even know I had about the process of selling albums."
audrey GRACE
This guide truly fills in the gap for photographers looking to up-level their current offerings. Britt has thoughtfully put together the key elements to including albums into your business, without the headache of going at it alone. Her experience and real life tips come to life.
"I wish I had this years ago!"
maisie snyder
As someone who has only dabbled in albums sales, this is the perfect guidebook to making the process easy and fun, both for myself and for my clients.
“Having the confidence to answer questions as they come up is a true win.”
You’ve never sold albums because it feels like an extra task you can’t really figure out on your own
You have albums as an option, but not many of your wedding clients are taking advantage
Your wedding packages are greater than $3500
You’re a wedding photographer at least 4 years into business
wondering if it's
a good fit for you?
Check off 5 out of 8 of these, and you can feel so solid knowing this decision is moving you in the right direction.
You’re tired of giving up every weekend to weddings, & you need an option that provides you some flexibility and choice
You’re a self-driven implementer if you have a simple & proven system to follow
You care about legacy, and clients having an Heirloom Album on their shelf for future kids to flip through gets you pumped
You’re constantly brainstorming “passive income” options, but you really just want to make extra cash from your existing clients
I can’t make the decision for you, but I can nudge you toward what you want.
Mention albums when you remember and hope they convert
Abandon album sales altogether for fear of being “salesy”
Cap your income and max out your time with photography packages only
you could stay right here
OR YOU COULD GO after MORE
Integrate heirloom album sales into your brand experience
Add at least $2k per client in extra revenue without maxing out your time
Finally own the impact you believe your photos have by printing them for clients
You can foot the bill for a pretty dang nice vacation, maybe during that February slow season!
when you sell 5 albums?
Pay for a massage after every one of your weddings for the whole year if you want it!
when you sell 2 albums?
Cover The Album Experience, a sample album, your cost of goods sold, & still be able to take your fam out for a nice dinner.
when you sell 1 album?
let's do some smart biz moves math
The possibilities are endless, and it gets easier every time you do it when you’re executing a proven system you didn’t have to create.
Listen, I’ve invested so much in my own business and personal growth.
I know what this moment right here feels like.
You're waffling between,
Albums could be the key you’ve been searching for to earn more & serve better.
Just imagine with me for a second
I’ve already told you why it will work, why this is different, and why it could be life changing for you.
All that’s left is for you to take a leap and bet on yourself.
To believe for just a moment that the best has yet to come with your business, and you don’t have to exhaust yourself to achieve the more you so deeply crave.
I’m over here rooting for you. Believing so hard that you can do this.
Now it’s your turn.
Let's get you answers before you even need to ask.
frequently asked questions
Great question! You’ll receive each section or module of the system in two different formats. First, the entire system is laid out for you in an all-in-one e-book. Second, you’ll also get a login to Thrivecart where you can consume the information via video (yes, we have transcripts!). It’s the same information, just broken up into different formats to support multiple styles and preferences of learning.
What is the format of this system?
No refunds will be provided. Due to the nature of digital products, you can obtain full access as soon as you pay.
Do you offer refunds?
You can always inquire with us about a partnership with The Album Concierge.
Photographers who are a good fit for our process:
Can I have someone else sell albums for me?
Consistently work with wedding clients who invest ~$10-12k+ in day-of or weekend coverage
Would consider their clients as those who appreciate a full-service, boutique experience and custom crafted keepsakes
Usually have clients inquiring about or requesting albums
Have a collaborative spirit, are excited to team up in pursuit of elevating their client experience, and value being a legacy focused artist
01.
You can go through this resource with someone on your team, like a VA or general assistant, with the idea of sharing the load between the two of you!
02.
Because we take on a limited number of concierge partnerships at any one time, availability is limited and based on fit and timing. However we encourage you to apply if you feel strongly this service would be a good fit for your business. Thanks and we look forward to continuing the conversation!
Not at all. No design skills are necessary because we also share options for outsourcing design at a sustainable rate.
I’m not much of a designer, will this be difficult for me?
With our 6 week implementation plan, you could be making your first album sale in less than 2 months. It just gets easier from there!
How long does it take to start earning extra money from albums?
No, the system does not come with support as you implement. However, I’ve taken the time to pour so much of my own experience into these resources over years of selling multiple-6-figures in wedding albums. The system itself is going to support you to skip over so many of the missteps (or just longer ways around) that I had to take along the way. You’re literally paying for a shortcut!
Does this system come with any support?
The answer to this is yes, and I’ve got 2 different options for you.
